Where did all this fuss about being “natural” or “organic” come from? Before the emergence of synthetic chemicals, all skin, hair and body care was organic, natural and for the most part non-toxic.

However, making natural products was difficult and time-consuming.

Consequently, only the rich had perfumes, moisturisers, hair products and cosmetics. The general public got by with soap and not much else!

The emergence of synthetic chemicals changed things dramatically. Just about any natural ingredient could be and was copied synthetically. Practically overnight chemicals became available that:

■     Were quick and easy to make.

■     Could be mass-produced incredibly cheaply and

■     Could be stored for very long periods of time.

Equally as quickly, (less than a hundred years) it became obvious that all synthetic chemicals have costly side effects; namely to human health and the environment. After the introduction of synthetics into the food we eat and the products we use on our skin, hair and teeth the rate of cancer rose sharply. The cancer prevention coalition states cancer now strikes nearly 1 in every 2 men and more than 1 in every 3 women, in other words – it touches us all –  no one is missed.

Now we find ourselves in the Wellness Revolution.  The low up-front cost of synthetic chemicals was a deception. The ongoing costs to our health and the environment are painfully unaffordable.

Our priorities have shifted.  Now, we all want a healthy sustainable planet.  We all want healthy children.  We all want people to live to old age in good health.  We all want those things so desperately and in an attempt to fill this need in people there is no shortage of companies labeling their products and themselves as pure, green, or organic.

Those greedy skincare monsters from the chemical golden years are now watching the mass market change course away from them.  Desperate to keep their highly profitable artificial products in front of the mass market, they are busy convincing as many as possible into believing that their products are now pure, green and organic – just what the people want and need.

Aware of this rampant deception, we set out to make a difference.

We decided to tell the truth.

  • No pretending
  • No self-declarations
  • Just simple, honest truth.

How?

The foundation of our company is summed up in these three words:

  • pure – not synthetic
  • green – made from plants, and
  • organic – grown sustainably without synthetic chemicals.

Every product in the Pure and Green organics  range is certified organic In June 2009 Pure and Green organics became the first and only company in the world with an entire range of skin, hair , dental and body care products  which are  certified organic with  Australian certified organic (ACO).

This means our organic claims are not self-declarations, they have been independently verified.

Pure and Green organics is choose cruelty free accredited.   Our products and ingredients are not tested on animals. And the product range is also 100% vegan.

Pure and Green organics is 100% palm oil free. Palm oil is a cheap, low quality oil but it’s not toxic and you can source Palm oil which is certified organic and not tested on animals. So what’s the problem? Demand for bigger palm plantations causes expansive clearing of forests in south-east Asia. Those forests also happen to be the last remaining Orang-utan habitats.  At the present rate, Orang-utans will be extinct in 10 years if we don’t take action.

Palm oil is used extensively in the cosmetics industry, predominately in shampoos, creams, lotion and soaps – products that you probably use every day. When you buy a “vegetable” oil soap, what you really have in your hand is a bar of palm oil – so please think.

Next we chose sustainable, eco packaging:

We have also set the next benchmark; developing packaging that is just as harmless and sustainable as the ingredients they contain – something the competition  have not even thought about yet.

We are the first cosmetic company in the world to use 100% post-consumer-recycled cardboard caps for our airless pumps.

Our  BIOpack bottles are made from plant sugar, not the usual petrochemical plastics. A lot less energy is used to actually create the bottles meaning their production is more sustainable.  To minimize carbon emissions from transport, we import the plant sugar resin but then have the bottles custom manufactured for us in Australia in a carbon-neutral facility in northern NSW.

We also buy locally grown raw materials: All of our products are made in Australia with every effort made to support local farmers; between 60 to 99% of the ingredients in every Pure & Green organics product are Australian-grown.  Think of it as food miles for cosmetics!

The Australian Native Daisy (Centipeda cuninghamii) is a special example that takes pride of place in all our creams and lotions.

This age-old secret from the Australian bush was named “Old Man Weed” by Australian Aborigines and regarded as being wise, like their tribal elders. It was traditionally used to protect the skin, being greatly valued for its potent healing properties.

Okay, so now you know we are telling the truth and truly are in a class of our own – but wouldn’t it be wonderful if you could feel this good about a product and it actually worked as well?  After all, the main reason we buy cosmetic products is to achieve a result.

My next blog will explain our wholefoods nutrition based approach to skincare, hope you join me!


4 Comments on Where did all this fuss about being "natural" or "organic" come from?

  1. sarah says:

    Hi Grace,
    Do you use caustic soda for the saponification of your oils in your soaps? And if so, isnt this considered toxic? Are there any other methods to do this?
    Thanks
    Sarah

    • Grace says:

      thank you for your enquiry regarding our handmade, cold process soaps – in particular you wish to know which processing aid we use.

      For our cold process bar soaps we use sodium hydroxide (once sodium hydroxide is added to water it is referred to as lye). We use potassium hydroxide for our liquid soap base used in our teeth and gums toothpaste.

      Both sodium hydroxide and potassium hydroxide are classified under the ACO certified organic cosmetic standard as “processing aids”. They are the catalyst that cause the oils in the soap to saponify and convert to salt (sodium). Olive oil becomes sodium olivate for instance. The processing aids are not listed in the ingredients list as they no longer exist in the finished product, they exhaust themselves via the saponification process which is why they are allowed to be used for making organic soap, but not for instance as pH adjusters (as they would still be present in the final product if used it that way).

      Please note that there is no other way to manufacture a soap according to the organic standard, a processing aid is needed to make saponification occur. By comparison to conventional commerical soap you will find saponification a rather ancient technique which none of the commercial brands practice because it is too time consuming and requires at least 4 weeks “curing” time.

      I hope this answers your question.

  2. Erika Morgan says:

    Hi Grace,

    Your products sound great. I was hoping to try a few and order them on the website.
    I can’t find anywhere to look at or order the products on the website. Do you not have this feature available on the website?
    If not, do you supply your products anywhere in Shepparton or Benalla Victoria.

    Cheers
    Erika

    • Grace says:

      Hi Erika,
      our shopping cart on IE6 wasn’t working last week but its fixed now – my apologies. The shopping cart is working on all browsers now so please try again. Just in case you have trouble (and if so please let me know) we do have stockists in Victoria, and I have listed them below. Many thanks for your support.

      Karma Living
      Shop 1104, Westfied Doncaster, 619 Doncaster Road, Doncaster 3108, 03 9848 9095

      Zest Health and Wellbeing
      Shop 4/56 Harley Street, Bendigo 3550, 03 5444 2230
      Wellness Centre offering massage and organic skincare treatments

      Paper Doll Boutique
      61 Cardigan Place, Albert Park 3206, 03 9699 7455

      Shop Neutral
      1-5 Wilkinson Street, Brunswick 3056, 03 9388 0488

      Radical Grocery Store
      347 Sdney Road, Brunswick 3056, 03 9077 5512